Octopus Live
Category
Event
Client
Octopus Investments
Branding
Case study
A flagship conference bringing together financial advisers and high-profile speakers from inside and outside the finance industry.
deliverables
Digital: LinkedIn posts, email banners, third party ads
Print: Workbook, direct mail, thank-you cards, badges
Event: Venue dressing, TV screens, presentations
Info
Beyond the creative, which went through several directions before landing on the final design, this project demanded full end-to-end production ownership. I oversaw every deliverable through to production, managing relationships with print suppliers and working with the venue's production team to ensure the event ran seamlessly.
The animation work alone was a project in itself: I wrote the brief, mapped out the storyboard for the screen content, and led the feedback process through multiple rounds with the lovely people of BAD studio. The final animation greeted guests on the impressive 7k arcade screen at Outernet, with elements carried through to the main stage, giving the branding a consistent presence from the moment guests arrived to the heart of the event.
You can read more about the design process here.
