IHT Navigator
Category
Campaign
Client
Octopus Investments
Branding
Case study
An inheritance tax campaign highlighting how the company can help advisers navigate an unfamiliar (financial) landscape to uncover the value and spot opportunities to support their business value.
deliverables
Email & landing page banners
LinkedIn posts
Third-party media ads
PowerPoint presentation
Info
An inheritance tax campaign that was developed around The Value Navigator webinar series. The aim was to highlight how the company can help financial advisers uncover the value and spot opportunities to support their business value. Drawing inspiration from the idea of navigating a landscape, I used the lines of topographic maps to bring that idea to life and create a terrain that would be used across all deliverables (email, social and third-party media).
You can read more about the design process here.
