Charity selection
Category
Campaign
Client
Octopus Giving
Branding
Case study
A charity campaign built around the idea of radical transformation and the most universally recognised symbol of it.
deliverables
LinkedIn posts (static & animated)
Email and Teams banners
PowerPoint slides
Event print collateral
Internal screens (announcements)
Laptop screensavers
Info
The butterfly became the creative thread running through every touchpoint, creating intrigue before revealing the foundation's call for charities to apply. As lead designer, I developed the concept and creative direction from moodboard to execution across different formats and internal and external audiences.
You can see more of the brainstorm process here.
